Hang onto your hats, fellow entrepreneurs. June is fast upon us, and with it, the new, improved lisaengland.com drops into orbit! As countdown continues to the official launch of my branding business, here’s another peek at what my team and I are preparing just for you.
As a branding consultant who helps entrepreneurs clarify the core of their brand, so they can make better marketing decisions and close more sales, I often get asked, “What is the core of my brand, anyway?”
Many of my clients have noted that this “inside out” approach is a little bit different than what they’ve experienced before. Others really want to dive deeper into the specifics before they invest in a partnership.
Either way, these are great questions. So great, in fact, that I’ve written a little workbook called Kindle the Flame that walks you through the 9 Core Elements of the Brand Within You. These are the most fundamental tools I use to help my clients gain clarity on who they are, how they’re different, and why their work matters to their ideal audience.
In Kindle the Flame, I unpack each of the 9 Core Elements in its own section, showing you what it is, why it matters and how it helps you attract your ideal customer. The back of the book even contains a bonus fillable PDF worksheet that allows you to explore your 9 Core Elements for yourself.
I’m super excited to finally get this resource out into the world so you can kindle your flame and shine brightly in your marketplace.
In just a few short weeks, Kindle the Flame will be available free for download on my brand spankin’ new website.
And that’s just the beginning.
Stay tuned for two more treasure troves of branding wisdom that will drop later this year!
What do you think? I’d love to hear your feedback on Kindle the Flame, as well as your experiences with your own opt-in freebie or website build.